Apply for AU MA/Media Entrepreneurship; Grad Open House June 20


Hope your summer is off to a great start!


I wanted to share a quick update on the American University MA in Media Entrepreneurship program and ask your help getting out the word to encourage potential candidates to attend the open house taking place at AU on June 20.

We’re taking applications for fall, for our fourth cohort of MAME students. It seems like yesterday that the first group arrived. Between the innovative ideas they bring to the program and the way they work hands-on with professors from the School of Communication and Kogod School of Business, these folks are eager to build skill sets that cross media and businesses.

I recently asked Jessica R. Towhey, a Cohort 3 student halfway through the program, if she had thoughts to share. She came to MAME after starting a small company called 2E Communications with a few ideas of where the firm could go. “Since entering the program, my business has evolved into successful ventures that I had not previously considered,” Towhey says, adding “it’s clear that everyone involved in the program is vested in its success, and more importantly, in the success of the students.”

Dena Levitz, who graduated in our first cohort, is another great story. Within weeks of getting her degree, she scored a fellowship with the downtown startup hub 1776 that sent her literally around the world. Over the course of six months, she visited 16 cities and heard over 400 start-up pitches. Updates on other alums are here.

If you know someone who shares that same passion for cutting-edge ideas, but lacks the new venture creation background, skills, tools and network to bring them to market, feel free to tell them why this program could help.

Convenient timing tailored to students. Part-time program — 30 credits, 10 courses, meets every other Saturday and one night a week. About half the courses are in SOC and half are entrepreneurship/new venture courses in the business school.

The program intersects key new venture creation areas. SOC and Kogod are D.C. leaders in media, business, and entrepreneurship. When you come here, you can work on a startup or you can gain the mindset and skill sets for creating innovation within your current firm or nonprofit organization.

MAME draws creative thinkers. We’ve intentionally designed the program for people who want to make a difference, have an impact and create new, exciting ventures/projects within their existing organizations or strike out to create a new profit or nonprofit venture. This program provides the multiple communication, business and entrepreneurial mindsets, skills and tools needed to pull it off.

The courses are experiential and real world. Learn everything from creating an entrepreneurial mindset, ideation to business plans, how to operate a new venture, managing media technology to the law behind setting up a media business and a new venture.

Networking with the best. Students in the program have access to programs and facilities at 1776, with innovative global connections. It is where President Obama stopped by when he made a speech about the economy.

Access to the Kogod AU Entrepreneurship Incubator. Any active AU graduate or undergraduate student can apply to be accepted into the Kogod entrepreneurship incubator program. If accepted, the team receives resources and support to turn ideas into ventures.

If you know someone who wants to learn more about the program and the incoming class that begins in September, encourage them join our upcoming Open House and Graduate Fair, Saturday, June 20, from 10:30 a.m. – 1 p.m., or email me directly at


Director, Media Entrepreneurship